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Case study on consumer behaviour in india

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Abstract: Set in the beginning of , this case study provides a wide picture of the evolution of Indian consumer market. Year , as everyone acknowledges, was the real watershed year for Indian economy in general and the Indian consumer market in particular. India witnessed legacy-breaking changes in in the form of sweeping liberalisation, privatisation and globalisation policies. Many thought theywould just be momentary but a few thought theywould bemomentous. The momentous changes not only provided the much-required momentum but also altered the course of Indian economy forever, of course, for the better.

Consumers Behavior

Case study on consumer behaviour in india

The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs fast moving consumer goods followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors:. Disclaimer: This work has been submitted by a student. This is not an example of the work written by professional academic writers.

Ten Trends That Are Altering Consumer Behavior in India

Authors: T. Nagendra V. Abstract: Set in early , this case study details and contrasts Internet penetration, Internet usage rates and level of e-commerce activity in the developed countries and other e-commerce active countries with that of developing and other e-commerce-dormant countries.
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