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Keep reading to learn more about website conversions and find five tips to improve your conversion rate! If you want to stay up to date on the latest digital marketing information, like website conversions, subscribe to Revenue Weekly! A website conversion happens when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post to social media, or buying a product. The percentage of people that complete your desired action is your conversion rate.
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Website Conversion Rate

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Conversion Rate: Definition as used in UX and web analytics

Only a small percentage of eCommerce website visitors actually convert into paying customers, increasing your conversion rate can lead to a significant increase in the number of transactions and therefore revenue from your website without having to increase the number of visitors. This website conversion rate calculator helps you calculate the conversion rate and estimate the revenue from the conversions. The website conversion rate is the number of paying transactions divided by the number of visitors. The Excel website conversion rate calculator, available for download below, calculates the number of transactions and revenue based on the current website conversion rate, and compares these to those calculated using the new website conversion rate following optimization. The details are entered as follows:. The website conversion rate spreadsheet is available for download in Excel format by following the link below. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries.
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Increase Website Conversions

Your website conversion rate is the ratio of visitors to your website that then go on to take your desired action purchasing a product, signing up for a newsletter, etc. If you are looking to improve your website conversion rate , there are a number of actions you can take. Fast Load Times: Your page load times have a dramatic affect on your website conversions —even the difference of a second or two can make or break your website conversion rate.
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This word rings in the ears of business owners and marketers alike with the overriding thought being this; how do I get more? A recent study by JD Power found that live chat options are hugely important to consumers when they are visiting a website. In a nutshell, a live chat offers a fast resolution of any problems that consumers might encounter whilst on your website. And providing the option alone gives the impression that you are willing and able to provide your customers with help, should they need it. You can think of it as adding a little something extra to the existing relationships with your return customers, and an opportunity to give potential leads the extra nudge they need to take the plunge.
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