This article presents and compares two techniques for making multiobjective product design decisions: quality function deployment QFD and decision analysis DA. QFD provides a process for maintaining the voice of the customer, structuring the information in a concise format, developing teamwork, and improving communication. In this study, we found many similarities between the two techniques; however, for multiobjective decisions, decision analysis provides some significant advantages for generating alternatives and performing analysis. Delano, G. Report bugs here.
Case Study: Validate Quality & Efficiency with the Titan S8
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Established in , Vetstream is recognised as a world leader in the creation and development of content based applications for veterinary practices. This assists in the diagnosis and treatment of the animals under their care. By placing themselves at the centre of the veterinary sector as a training resource, directory and a peer-reviewed clinical guide, they have placed themselves as the global leader. Vetstream collaborates with over veterinary clinicians from around the world,. This not only saves time, but removes much of the frustration that other methods of research have. However, managing such large volumes of information, without significant investment, would be an almost impossible task. Following their initial enquiry, our team of advisors met with Vetstream to speak about their business and to identify the types of software development that they are involved with.
This case explores the concepts of building a well balanced portfolio using, among others, the BCG matrix as a tool. The case is prepared, however, so that the candidate realizes that the portfolio could be reduced from 4 business units to 3 or maybe 2 which will result into more synergies. The interviewee should take his time to think of a framework at the beginning of the interview. This framework should be followed and referred to during the whole case, although adaptations to it on the go are welcome if well justified. As profit margin is the same, the candidate should reason that from the long project durations and high research cost in the industry the payback time of each BU is a good indicator of success.